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Sunday, February 1, 2009

Super bowl sleaze

Sitting here watching the super bowl pregame shows. You know going in there are going to be a lot of commercials. I mean, the game is famous for the innovative advertising it generates and some people admit to watching only to see those. But, NBC has taken sleazy, sneaky advertising to a new level. Just about every other segment in their pregame involves Today show weatherman (someone who has nothing to do with football) interviewing NBC entertainers from NBC shows and some company produced movies. All it is is publicity for upcoming NBC programming and has nothing to do with the Super Bowl whatsoever, except that Roker manages to ask each NBC actor some football question. Does anybody really care who Will Ferrell thinks will win the super bowl?
It has always been my understanding broadcasters are only allowed so many minutes of advertising per hour. These promotion segments should be charged against advertising minutes. It got so offensive I finally turned it off. A rerun of Desperate Housewives is better than this.

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